Boston, MA – January 12, 2025 – Nova Intelligence, a pioneer in custom AI-powered enterprise solutions, is proud to announce its partnership with PT. Lubrisindo Jaya Gemilang, a leading energy, oil and petrochemicals company and the top distributor in the Borneo island for PT Pertamina, Indonesia’s state-owned oil and gas corporation. This collaboration marks a transformative step in enhancing customer support and operational efficiency through cutting-edge AI technologies.

About PT. Lubrisindo Jaya Gemilang


PT. Lubrisindo Jaya Gemilang is proud to be the largest distributor of energy and petrochemical products for PT Pertamina in the Borneo region, playing a vital role in supporting Indonesia’s energy infrastructure. With a steadfast commitment to excellence, the company serves as a key partner in delivering high-quality products that power industries and communities across the region. Beyond distribution, PT. Lubrisindo Jaya Gemilang is dedicated to fostering innovation, enhancing operational efficiency, and anticipating the evolving needs of its diverse customer base. Through a focus on sustainability, customer satisfaction, and technological advancement, the company continues to strengthen its reputation as a leader in Indonesia’s energy sector, driving progress and contributing to the nation’s development.

Need For AI in PT. Lubrisindo Jaya Gemilang’s Business

Historically, PT. Lubrisindo Jaya Gemilang has relied on real human support agents to manage customer inquiries, with operational hours limited to an 8-hour workday. This traditional model left potential business opportunities untapped during off-hours, hindering customer experience and growth.

Through this partnership, Nova Intelligence has developed and deployed a suite of custom, trained, and comprehensive AI-powered agents to provide 24/7 support across multiple communication channels, including:

• AI-Powered Agents: AI agents seamlessly handle inquiries, delivering real-time responses.

• AI Social Channels (WhatsApp focus): Enhanced customer engagement on platforms popular with Indonesian users.

• AI-Driven Phone Agent: Customers will be able to call a dedicated line to interact with advanced AI agents capable of understanding and responding in real-time.

Nova Intelligence AI Integration

To ensure seamless integration and effectiveness, Nova Intelligence trained the AI agents using a large language model (LLM) fine-tuned for the Indonesian language, perfectly aligning with PT. Lubrisindo Jaya Gemilang’s operational needs and customer base.

“This partnership underscores Nova Intelligence’s mission to amplify businesses with AI solutions that are fast, reliable, and accessible,” said Oliver Tedja, Board Director at Nova Intelligence. “By providing PT. Lubrisindo Jaya Gemilang with AI agents tailored to their unique needs, we’ve enabled them to overcome the limitations of traditional support systems, creating a new standard for customer engagement in Indonesia’s energy sector.”

The AI agents, offer advanced capabilities such as multi-engine natural language processing (NLP), sentiment analysis, and customized design, ensuring a human-like interaction and improving overall customer satisfaction. Early feedback indicates increased engagement and conversions, further validating the potential of AI in transforming traditional industries.

Nova Intelligence remains committed to partnering with businesses worldwide, delivering innovative AI solutions that connect, engage, and convert.

About Nova Intelligence


Nova Intelligence specializes in creating custom-trained AI chatbots and enterprise-grade solutions tailored to specific business needs. With expertise spanning over five subfields of AI, Nova delivers sophisticated chatbots compatible with over 20 platforms, offering rapid deployment and unmatched quality.